The name of the company derives from a detail of a large fresco from the 1400s, which is located in the local church of S. Maria in Piano. In the precious representation of the Last Judgment, the "tower of the blessed" represents the final goal to which, with great efforts and through difficult tests, the souls who have just passed into the afterlife tend. This parable reflects the inspiring principle of the activity, which is based on the desire to express, through very careful selections in the vineyard and in the cellar, the best of the native vines that grow in the particularly suited area of Loreto Aprutino. The family-run company was founded in 1999 with the decision to take over the vineyard cultivated for many years by his father Rocco. Convinced of the impossibility of separating the concept of quality of a wine from that of its genuineness, they immediately convert the vineyard to the organic method, and the first bottle is in 2000. To the first productive nucleus, located on the ground floor of the old rural house in the center of the vineyard, a barrel cellar for the aging of the wines and a new production cellar are subsequently added. At the same time, the range of products expands with the study of significant variations on the theme of Montepulciano, later joined by new vineyards of Pecorino and Trebbiano. The company vinifies exclusively grapes produced in its own vineyards.